Bay Area Distributing (BAD) was established in 1972 by Ken Sodo, and is credited with being the original distributor for Sierra Nevada and Calistoga Waters. Throughout the years the list of products in this portfolio has expanded into an impressive and diverse list of carefully crafted ales, beers, ciders and non alcoholic beverages. Currently Bay Area Distributing is one of the few surviving Independent Wholesalers in Northern California.
Perhaps the most sophisticated market in the state, the Bay Area is home to some of the most educated and affluent beer enthusiasts around. We are dedicated to offering the finest quality products available; from "cutting edge" craft beers to world class imports. Our particular focus allows consumers access to these astonishing beverages. We will continue to introduce new and exciting products while maintaining the integrity of our portfolio.